Innovation Challenges

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Singapore Airlines AppChallenge
Challenge Owner(s) Singapore Airlines
Organiser(s) Singapore Airlines
Industry Type(s)
Air Transport, Digital/ICT
Opportunities and Support Finalists will get a chance to go to Singapore to pitch to the panel of judges and co-create funded Proof-of-Concepts.
Application Start Date 14 August 2023
Application End Date 24 September 2023
Website Click here to learn more

About Challenge

Innovate the future of aviation and travel with us!

Whether you are a start-up or scale-up from anywhere around the world, if your digital solution has the potential to redefine the aviation and travel experience, we want to hear from you.

Finalists will get an opportunity to fly to Singapore to pitch to our panel of judges in-person. Selected finalists will get an opportunity to co-create a funded Proof-of-Concept with the SIA Group subsidiaries.

Over 11 exciting challenge statements and 3 wildcard categories across four key themes for you to tackle, submit your solutions today!

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Challenge Owner(s)Singapore Airlines
Industry Types(s)
Air Transport, Digital/ICT
People and Operations: Detect Abnormal Activities When Using The Kris+app
Kris+ is a lifestyle rewards platform launched by Singapore Airlines in 2020. It allows customers to earn and redeem miles, as well as access exclusive discounts and perks from partner merchants across various categories such as dining, shopping, entertainment, and wellness.

What We Are Looking For
  • The solution should focus on AI/ML solutions to further automate the current processes.
  • The target audience for this solution is for internal stakeholders including business units and compliance teams to better monitor the Kris+ app’s user behaviour.
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Challenge Owner(s)Singapore Airlines
Industry Types(s)
Air Transport, Digital/ICT
People and Operations: Scaling Kris+'s Unique Payments and Rewards Journey to Overseas Markets
Kris+ is a lifestyle rewards platform launched by Singapore Airlines in 2020. It allows customers to earn and redeem miles, as well as access exclusive discounts and perks from partner merchants across various categories such as dining, shopping, entertainment, and wellness.
 
Kris+ aims to go beyond just being a frequent flyer programme and provide a more comprehensive lifestyle experience for its members. In addition to earning miles from flights, members can also earn miles through everyday activities such as dining and shopping. The vision of Kris+ is to bring customers and its partners under a single digital platform for continuous engagement outside the flying journey.


What We Are Looking For
  • A tech and business solution that would retain the current customer journey on Kris+ (or similar form of it) while overcoming the above challenges.
  • Solutions to acquire merchant partners quickly and seamlessly.
  • Solution to include working with a licenced partner/ scheme to handle the local regulatory requirements (optional).
  • Focus markets: North Asia, China, Japan, Korea, and especially to Southeast Asia (especially Indonesia), India and Australia.
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Challenge Owner(s)Singapore Airlines
Industry Types(s)
Air Transport, Digital/ICT
People and Operations: Aircraft Defect Identification, Rectification and Monitoring
Singapore is currently one of the world’s leading Maintenance, Repair and Overhaul (MRO) hubs, responsible for 10 per cent of the global output. It is home to a large and diverse eco-system of over 130 aerospace companies, including SIA Engineering Company, (SIAEC) which provides a whole range of services for engines, components, avionics and aircraft.
Leveraging digital technologies to optimise operations for service excellence has been a major focus for SIAEC . In this challenge statement, we are looking for a solution that will enable the use of advanced analytics to streamline repair activities.


What We Are Looking For
We are looking for a solution/product that can address the To-Be state in a holistic
approach. 

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Challenge Owner(s)Singapore Airlines
Industry Types(s)
Air Transport, Digital/ICT
People and Operations: Customer Contact Information
The customer notification system utilises the contact details provided in their booking for notifications to customers related to their flights. This information will be supplemented with the contact information from the membership profile if the customer is a KrisFlyer member and provided their membership ID during the booking. However, some customers provide invalid or incomplete contact details such as email address or mobile number, during the travel booking process. These errors may result from typos, missing domain names or the inclusion of duplicate country codes in their bookings.
When the need arises to communicate with customers regarding their flights, there is difficulty in reaching out to some customers due to the absence of accurate contact information. To address this issue, we want to enable the acquisition of accurate and relevant customer contact information at the time of booking tickets.


What We Are Looking For
The solution should focus on developing mechanisms to ensure that accurate contact
information is provided by customers at the time of booking. This may involve user- friendly interfaces, data validation prompts, and error detection features to minimise the occurrence of invalid contact details. To avoid dispatching emails or SMSes with incorrect contact information, the solution should incorporate robust application side validations.
The target users and audience for the solutions are:
1) Customers – The primary beneficiaries of the solution are customers. Accurate and timely communication is crucial when there are changes to their flights or flight operations. The solution should aim to reach customers as effectively as possible, keeping them informed and minimise disruptions to their travel plans.
2) Information Technology Division – The solution should help to reduce the email bounce and invalid SMS alerts due to incorrect contact information.
 
3) Call Centre Staff – The number of calls received by call centre should be reduced by improving the accuracy of the contact information. The solution should comply to General Data Protection Regulation (GDPR) and Personal Data Protection Act (PDPA).
Challenge Owner(s)Singapore Airlines
Industry Types(s)
Digital/ICT, Infrastructure
People and Operations: Inventory Management and Deployment of Service Carts
The Planning team within In-flight Service Department (ISD) manage the sourcing and demand planning of the in-flight catering equipment, such as the catering service carts and waste carts, while the Operations team ensures that the operational aspect of in- flight services is carried out in an efficient manner.
Due to the high volume of carts worldwide, stations have experienced incidents of misuse, proprietary loss, and irreparable carts. Tracking of these catering service carts through digitalisation, presents a promising avenue to enhance efficiency and ensure better inventory management across Singapore and Overseas Stations.
The key objectives are to identify:
• The location of each service cart at any point in time
• The count of service carts at each station


What We Are Looking For
The solution should track all service carts and facilitate:
1. Inventory monitoring
a. Maintain an optimal number of carts in each caterer facility.
b. Determine turnaround time and deployment of carts in different catering sections i.e. cart washing, cart staging and build-up in kitchens, amenities and dry stores, bar cart replenishment area
c. Identify last seen location, date and time, and whether any carts are misplaced/lost.
2. Inventory optimisation
a. Efficient deployment of carts between Stations i.e. for Stations to return excessive inventory, to be redeployed to Stations who need them, or for Station start-ups.
3. Repairs / maintenance monitoring
a. Track the quantities and specific carts that are sent to a repair vendor for repair and maintenance.
b. Track the time taken for repair and maintenance.
4. Caterers’ Operations
a. Ability to track by flight number, if carts are packed and ready for flight requirements, and in accordance with the equipment loading plan. This solution could be parked for later phase implementation.

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Challenge Owner(s)Singapore Airlines
Industry Types(s)
Digital/ICT, Infrastructure
People and Operations: Inspection Maintenance
Currently, the review of the defects relating to inspection maintenance is done either manually or by the aircraft manufacturers.
 
We are looking for solutions that can provide a consistent and accurate analysis of current maintenance task intervals and defects, and determine if inspection intervals are optimised.


What We Are Looking For
The solution would use artificial intelligence / machine learning or other suitable technology to sieve through a large data pool, providing insights to automate the identification and analysis of maintenance actions with the end goal of optimising inspection intervals.
It should also be able to form connections between frequency of defects found in a particular maintenance task and analyse if the impact of the change in task interval will impact the safety of the aircraft.

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Challenge Owner(s)Singapore Airlines
Industry Types(s)
Digital/ICT, Hospitality
People and Operations: Tracking of Lost Baggages
With the proliferation of consumer-grade tracking devices such as Apple AirTag and Samsung Galaxy SmartTag, many customers have started utilising these personal tracking tags to monitor their check-in baggage during travel. This growing trend presents an opportunity to explore solutions that can seamlessly integrate and sync with these personal tracking tags. By doing so, we can locate and recover lost baggage more efficiently, providing customers with a convenient and secure method to share tracker information with Singapore Airlines.


What We Are Looking For
We seek a digital solution that can seamlessly integrate with customers’ personal tracking tags and should enable us to retrieve real-time baggage location information, thereby expediting the lost baggage recovery process while prioritising privacy and security. The primary focus should be on providing an easy and secure method for customers to share their tracker information with Singapore Airlines, facilitating a swift and hassle-free resolution for lost baggage incidents. 

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Challenge Owner(s)Singapore Airlines
Industry Types(s)Digital/ICT
People and Operations: Employee Feedback
A cabin crew receives several feedback through various sources which include email feedback from customers and internal feedback. This feedback could be positive or negative and are written by their superiors, peers, and customers. The length of the feedback may vary and potentially be extensive.

As part of the cabin crew’s overall performance management and review, the verbatims of each feedback is evaluated to gain a more holistic understanding of their performance.


What We Are Looking For 
Based on the data available for each individual crew, the solution should be able to synthesise them and provide a default summary of the key strengths, weaknesses, and traits of a crew. As more information gets added into the database, this summary would adjust itself dynamically.

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Challenge Owner(s)Singapore Airlines
Industry Types(s)
Digital/ICT, Food Services, Retail
Seamless Customer Experience: Digital Transactions
Apart from ensuring the safety, security and comfort of customers, Scoot cabin crew also manages the ordering and payment of food, beverage, as well as duty-free shopping items for customers’ onboard purchases. Currently, customers refer to a physical F&B menu in the seatback pocket and either wait for meal service when the cabin crew push service carts through the cabin or utilise the call bell to attract the cabin crew’s attention to place order and make payment. Scoot is looking for an end-to-end, fully integrated solution that can automate order processes, allowing the cabin crew to manage any orders and fulfil orders efficiently and seamlessly.

What We Are Looking For
Customers on Scoot flights who wish to explore product orderings and make purchases on board. We are looking for an overarching workflow from passenger purchase, to real-time inventory management, to crew notification and purchase fulfilment. The solution needs to be able to integrate with existing systems. Scoot works with APS (SATS) and cabin crew utilise APS’ point-of-sale device to take and transact orders in-flight. Solution can also leverage technology such as metaverse, AR/ VR for an immersive experience to better present and encourage purchase.
Target users:
  • Cabin crew
  • Potential customers on board
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Challenge Owner(s)Singapore Airlines
Industry Types(s)Digital/ICT
Seamless Customer Experience: Social Media
Scoot is expanding their sales and distribution channels via social media for our airfares and ancillaries. Ancillaries can include baggage, in-flight services, F&B, merchandises, accommodation & attractions (Scoot Marketplace) depending on the destination, time and duration of travel. Currently, Scoot is looking for a solution to improve conversion rates and drive sales through social media channels. Currently, social media is only used for marketing purposes, and customers are redirected to Scoot webpage/ app for transactions.
Scoot’s current social media platforms include Facebook, Instagram, LinkedIn, YouTube channel and Twitter, as well as Weibo, WeChat and Line. Scoot also has a WeChat MiniProgam (app that resides in WeChat) that we use for transactional purposes. The solution does not need to be limited to these platforms.


What We Are Looking For
Key social media platforms in the Asia region and its ability to acquire new customers, recommend offers and drive sales more effectively. The solution should allow customers to purchase directly on the social media platforms.
Target Users:
  • Existing customers of Scoot
  • Existing followers of Scoot social media channels
  • New customers and followers (acquisitions)

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Challenge Owner(s)Singapore Airlines
Industry Types(s)
Air Transport, Digital/ICT, Infrastructure
Seamless Customer Experience: In-flight Entertainment

Our vision is to bring KrisWorld, our IFE system, beyond entertainment. We have been progressively introducing many ‘beyond entertainment’ features, such as eShopping, Live TV, digital content portal etc. to engage customers.
With changing customer trends and increasing need for personalisation, we would like to challenge participants to innovate on how we can offer new and novel digital content on both the seatback In-flight Entertainment (IFE) system and via customers’ own devices to boost customer experience and engagement.


What We Are Looking For

The proposed solution should be both feasible (considering the constraints below) and sustainable (ensuring long-term maintainability), while adding significant value to the overall customer experience.

The proposed solution should complement and enhance existing features, creating a seamless and cohesive in-flight entertainment ecosystem.

As an added advantage, we welcome opportunities for revenue generation through the implementation of the solution, providing potential for additional business value and commercial opportunities.

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